Promotion

“The most basic type is a corporate (or brand) Web site. These sites are designed to build customer goodwill, collect customer feedback, and supplement other sales channels, rather than to sell the company’s products directly.” (Marketing: An Introduction, Armstrong & Kotler, p464). A website is a must for any business in the modern world. The website will be stylized after Paris in the late 1800s, using muted earth tones with splashes of vibrant colors. It will feature links to where the product is sold, and will highlight a new establishment at least once a month, if not every week, to bring awareness to those bars. Another idea is to have promotions at the highlighted bar (once a month) where we have representatives go out and have samples and hype up the product (similar to the Bud Girls, etc…). There will be a blog updated monthly with coverage of the event, and also highlighting a part of France’s past to help enforce the atmosphere created by the product of being part of the history of France. Many marketers are now tapping into blogs as a medium for reaching carefully targeted consumers. For example, Wal-Mart created the ElevenMoms network, a community of influential mommy-bloggers who were already blogging about money-saving ideas.” (Marketing: An Introduction, Armstrong & Kotler, p462). There will be a Facebook page that will link back to the blog and to the website. There we will invite people to document themselves with the snacks, pictures and/or YouTube videos, which we can publish on the website in our customer satisfaction section.

Distribution

“In its quest to create customer value, the firm needs to look beyond its own internal value chain and into the value chains of its suppliers, distributors, and, ultimately, its customers.” (Marketing: An Introduction, Armstrong & Kotler, p48)  To help facilitate delivery of the Phileas Fogg snacks, I would seek a partnership with a company that has an existing distribution network set up. Some various ideas would be with a beer company, soft drink company, or another similar company that makes regular deliveries to the different bars. This could be done on a city or regional scale. The bulk packaging will be designed to bring attention to the product if it is in view of the customer, but yet easy to transport. “Increasingly in today’s marketplace, competition no longer takes place between individual competitors. Rather, it takes place between the entire value delivery networks created by these competitors.” (Marketing: An Introduction, Armstrong & Kotler, p49)