Distribution

“In its quest to create customer value, the firm needs to look beyond its own internal value chain and into the value chains of its suppliers, distributors, and, ultimately, its customers.” (Marketing: An Introduction, Armstrong & Kotler, p48)  To help facilitate delivery of the Phileas Fogg snacks, I would seek a partnership with a company that has an existing distribution network set up. Some various ideas would be with a beer company, soft drink company, or another similar company that makes regular deliveries to the different bars. This could be done on a city or regional scale. The bulk packaging will be designed to bring attention to the product if it is in view of the customer, but yet easy to transport. “Increasingly in today’s marketplace, competition no longer takes place between individual competitors. Rather, it takes place between the entire value delivery networks created by these competitors.” (Marketing: An Introduction, Armstrong & Kotler, p49)