“The most basic type is a corporate (or brand) Web site. These sites are designed to build customer goodwill, collect customer feedback, and supplement other sales channels, rather than to sell the company’s products directly.” (Marketing: An Introduction, Armstrong & Kotler, p464). A website is a must for any business in the modern world. The website will be stylized after Paris in the late 1800s, using muted earth tones with splashes of vibrant colors. It will feature links to where the product is sold, and will highlight a new establishment at least once a month, if not every week, to bring awareness to those bars. Another idea is to have promotions at the highlighted bar (once a month) where we have representatives go out and have samples and hype up the product (similar to the Bud Girls, etc…). There will be a blog updated monthly with coverage of the event, and also highlighting a part of France’s past to help enforce the atmosphere created by the product of being part of the history of France. Many marketers are now tapping into blogs as a medium for reaching carefully targeted consumers. For example, Wal-Mart created the ElevenMoms network, a community of influential mommy-bloggers who were already blogging about money-saving ideas.” (Marketing: An Introduction, Armstrong & Kotler, p462). There will be a Facebook page that will link back to the blog and to the website. There we will invite people to document themselves with the snacks, pictures and/or YouTube videos, which we can publish on the website in our customer satisfaction section.
Showing posts with label x. Show all posts
Showing posts with label x. Show all posts
Wednesday, August 28, 2013
Promotion
“The most basic type is a corporate (or brand) Web site. These sites are designed to build customer goodwill, collect customer feedback, and supplement other sales channels, rather than to sell the company’s products directly.” (Marketing: An Introduction, Armstrong & Kotler, p464). A website is a must for any business in the modern world. The website will be stylized after Paris in the late 1800s, using muted earth tones with splashes of vibrant colors. It will feature links to where the product is sold, and will highlight a new establishment at least once a month, if not every week, to bring awareness to those bars. Another idea is to have promotions at the highlighted bar (once a month) where we have representatives go out and have samples and hype up the product (similar to the Bud Girls, etc…). There will be a blog updated monthly with coverage of the event, and also highlighting a part of France’s past to help enforce the atmosphere created by the product of being part of the history of France. Many marketers are now tapping into blogs as a medium for reaching carefully targeted consumers. For example, Wal-Mart created the ElevenMoms network, a community of influential mommy-bloggers who were already blogging about money-saving ideas.” (Marketing: An Introduction, Armstrong & Kotler, p462). There will be a Facebook page that will link back to the blog and to the website. There we will invite people to document themselves with the snacks, pictures and/or YouTube videos, which we can publish on the website in our customer satisfaction section.
Objectives
Objectives
"Each company must find the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources." (Marketing: An Introduction, Gary Armstrong, page 39). The main objective is to deliver a high end snack for bars that captures the feeling not only of Around the World in 80 days, but also captures the feeling of France, specifically Paris, from the late 1800s. We want to deliver a decadently tasty snack that will enhance the customers stay at the bar while giving the something to talk about, using the adventure on every package along with the package design itself. “Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?” (Marketing: An Introduction, Gary Armstrong, page 39) With our target audience being the higher end clientele, we want to give them a snack that fits their setting. Imagine going into one of the high-roller bars at the Wynn, would you be satisfied with a bag of Lays potato chips?
"Each company must find the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources." (Marketing: An Introduction, Gary Armstrong, page 39). The main objective is to deliver a high end snack for bars that captures the feeling not only of Around the World in 80 days, but also captures the feeling of France, specifically Paris, from the late 1800s. We want to deliver a decadently tasty snack that will enhance the customers stay at the bar while giving the something to talk about, using the adventure on every package along with the package design itself. “Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?” (Marketing: An Introduction, Gary Armstrong, page 39) With our target audience being the higher end clientele, we want to give them a snack that fits their setting. Imagine going into one of the high-roller bars at the Wynn, would you be satisfied with a bag of Lays potato chips?
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