Objectives
"Each company must find the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources." (Marketing: An Introduction, Gary Armstrong, page 39). The main objective is to deliver a high end snack for bars that captures the feeling not only of Around the World in 80 days, but also captures the feeling of France, specifically Paris, from the late 1800s. We want to deliver a decadently tasty snack that will enhance the customers stay at the bar while giving the something to talk about, using the adventure on every package along with the package design itself. “Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?” (Marketing: An Introduction, Gary Armstrong, page 39) With our target audience being the higher end clientele, we want to give them a snack that fits their setting. Imagine going into one of the high-roller bars at the Wynn, would you be satisfied with a bag of Lays potato chips?
"Each company must find the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources." (Marketing: An Introduction, Gary Armstrong, page 39). The main objective is to deliver a high end snack for bars that captures the feeling not only of Around the World in 80 days, but also captures the feeling of France, specifically Paris, from the late 1800s. We want to deliver a decadently tasty snack that will enhance the customers stay at the bar while giving the something to talk about, using the adventure on every package along with the package design itself. “Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?” (Marketing: An Introduction, Gary Armstrong, page 39) With our target audience being the higher end clientele, we want to give them a snack that fits their setting. Imagine going into one of the high-roller bars at the Wynn, would you be satisfied with a bag of Lays potato chips?
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