Business Mission Statement

"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines." (Marketing: An Introduction, Gary Armstrong, page 41). My mission statement is for Phileas Fogg snacks to bring high-quality and valued snacks to upscale bars and other drinking establishments. They will bring a touch of old Europe, specifically Paris, France, with the look and feel of that time period, and also have a touch of excitement to help forge a connection with the customer in the form of an adventure. "Guided by the company’s mission statement and objectives, management plans its business portfolio, or the collection of businesses and products that make up the company." (Marketing: An Introduction, Gary Armstrong, page 61)