Implementation Evaluation Control

“Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives.” (Marketing: An Introduction, Armstrong & Kotler, p53). The first part of implementation would be to find a place that can make the snacks at a reasonable cost while maintaining the quality we desire. Next would be to map out the various bars we want to target in our starting city for a trial run. “One firm can have essentially the same strategy as another, yet win in the marketplace through faster or better execution. Still, implementation is difficult—it is often easier to think up good marketing strategies than it is to carry them out.” (Marketing: An Introduction, Armstrong & Kotler, p56) Once our trial run is finished, then comes the push to a greater area, which will involve more metropolitan areas, regionally first, then nationwide.