Target Market Strategy

“In positioning its product, the company first identifies possible customer value differences that provide competitive advantages upon which to build the position.” (Marketing: An Introduction, Armstrong & Kotler, p53) My strategy is to appeal to a patron’s sense of adventure, the yearning to learn about past history, and the value of a delicious high-end snack while spending time at a bar. We will reach out to the customer via Facebook, Twitter, website promotions, and blogging to further enrich the history of the area we are basing our product on. “The company can offer greater customer value either by charging lower prices than competitors, or by offering more benefits to justify higher prices.” (Marketing: An Introduction, Armstrong & Kotler, p53). By offering a glimpse into the past, to the time where our adventure takes place, the hope is to appeal to the inquisitiveness about our product to drive them to the internet where they can find more information about our product and about the timeframe surrounding the adventures.