The Chocolat Crisp (3oz): A deliciously thin layer of cookie topped with a decadent layer of bitterly smooth dark chocolate covered with crushed cookie bits and sea salt. "We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include more than just tangible objects..." (Marketing: An Introduction, Armstrong & Kotler, p209) This will be a fairly light, but rich snack. Staying away from the sweeter milk or white chocolate, I decided on the quite bitter, but very smooth if done right, dark chocolate. To me the bitterness of the dark chocolate goes very well with a nice whiskey, great with a red wine, but goes amazingly well with a rich port (tawny is preferred). The topping of sea-salt really accentuates the flavors of the dark chocolate, and also helps keep the customers thirsty, leading to more drink sales for the establishment, which in turn should lead to more sales of the snack. "Convenience products are consumer products and services that customers usually buy frequently, immediately, and with a minimum of comparison and buying effort. Examples include laundry detergent, candy, magazines, and fast food. (Marketing: An Introduction, Armstrong & Kotler, p211)
The packaging will be done with an artistic style borrowed from the famed Toluouse Lautrec, bringing with it the feeling of France and specifically Paris and the Moulin Rouge.The color scheme will be based on rich earth tones with splashes of vibrant warm colors.
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